FIFA Heroes came to us with a major launch challenge: how do you make the first FIFA game after the split with EA break through globally?

The ambition was not just awareness. The goal was to push FIFA Heroes to the top of the app stores across key markets, including North America, the UK, Turkey, and Europe.

To do that, Enver Studios needed a creator campaign that could operate at global scale. The campaign required EAFC and football creators, Rocket League creators, sports news creators, and general gaming creators across YouTube, TikTok, Instagram, and shortform video.

The core problem was execution: how do you source, contact, negotiate, and coordinate dozens of creators quickly enough to create a launch-day surge?

FIFA Heroes had already attempted creator outreach internally without sufficient results. We agreed on a hybrid agency model: Hotslicer Media would source, contact, and negotiate creators, then hand off approved deals to Enver Studios for final execution.

To distribute the workload, we partnered with Influence LLC. Influence handled TikTok and Instagram sourcing, while Hotslicer Media focused on YouTube Shorts and dedicated YouTube videos.

The strategy was built around volume at scale. We identified that football gaming creators had a large sponsorship gap compared to other gaming verticals, which made FIFA Heroes a timely and relevant campaign opportunity.

The campaign was structured across:

• EAFC and football creators
• Rocket League creators
• General gaming creators
• Variety gaming creators
• Sports news creators
• Football culture creators
• Large-scale celebrity creators

The budget was distributed across smaller nano creators with roughly 10k to 20k average views, larger creators with 100k+ average views, and a final celebrity layer with names including IShowSpeed, Marlon, Central Cee, and others.

The goal was to create a dense launch-day posting push, with as many creators as possible posting at the same time to drive visibility, downloads, and app store rank.

The campaign required more than a creator list. It required a full operating system for sourcing, filtering, negotiating, tracking, and handing off deals across multiple geographies and platforms.

Across the campaign, we outreached to more than 3,000 creators and negotiated 150+ creator deals.

The launch plan prioritized simultaneous exposure. Instead of spacing creators out slowly, the campaign was designed around a high-density launch moment, where creators across different platforms and audience segments would all push FIFA Heroes within the same window.

This gave the campaign three layers of reach:

• A broad base of nano and micro creators for efficient frequency
• A mid-to-large creator layer for reliable scale
• A celebrity layer for cultural impact and mass visibility

The original campaign planning also included a large activation target, a high-six to seven-figure influencer budget envelope, and a mix of short activations, shortform video, and longform YouTube content.

The results were immediate.

FIFA Heroes reached over 100,000 downloads in its first 24 hours.

FIFA Heroes reached over 1 million downloads in the first 130 hours.

The game became the #1 game in the UK and Turkey, and reached the top 5 in the Global App Store (Sports).

Across the campaign, Hotslicer Media helped build and execute the creator infrastructure behind one of FIFA Heroes' most important launch moments, supporting both the game release and FIFA World Cup peripheral activations.

The campaign demonstrated that when creator sourcing, negotiation, and launch coordination are handled as one system, influencer marketing can directly support app store momentum at global scale.