We had the pleasure of working with gaming keyboard company Hexgears on a 1-month long campaign to promote their new Immersion A3 mechanical gaming keyboard.

Hexgears is a gaming keyboard company focused on revolutionizing the gaming keyboard market, offering high quality materials, innovative switches and affordable prices for the mass-market. Their Immersion A3 is a culmination of these efforts, providing high-end technology and materials for a non-premium price.

Due to a lower budget nearing the end of the year our goal was to maximize ROI and make use of excess inventory. The perfect solution for this was an influencer product-exchange campaign. We would give the Immersion A3 (priced at $129.00) for free to micro-influencers in-exchange for a promotional video.

KPIs:

• Keyboard sales
• Tracking link clicks
• Awareness

A key mistake many brands make when promoting computer peripherals through gaming influencers is focusing on the features of the product instead of application to the game.

Most gamers only have a surface-level understanding of keyboard hardware.

Due to this insight, instead of highlighting the A3s vast number of technological advantages, we instructed influencers to mention 1 key advantage the keyboard has over other keyboards when actually playing in-game.

For this campaign we partnered with long form and short form Minecraft Java Edition gaming influencers.

We chose this niche of influencers because Minecraft Java edition is specifically played with a keyboard and mouse. Especially in the PVP and survival communities, a strong keyboard is of high-importance due to many in-game techniques that require very aggressive keyboard inputs. This made Minecraft players the ideal type of gamers to target.

For this campaign we launched both shortform & longform Minecraft gaming influencers. They were based on a variety of Minecraft sub-genres, such as survival, building and modding.

We partnered with many different Minecraft genre's, such as PVP, SMP, and building creators. Our call to action instructed viewers to check out the keyboards Black Friday discount, paired with tracking links in the bio to both the Amazon page and the Hexgears website.

Content was deployed on a rolling-basis, as shipping times varied. In general, avoiding strict timelines when shipping is involved in the campaign is advisable, with week-by-week campaign structure driving better results.

In total our influencers generated 70,536 views for Hexgears with 3,381 engagements.

This resulted in the total cost of the campaign being just $3.40 / 1k views. (considering keyboard manufacturing cost)

Even with $0 up-front budget we still delivered strong views and exposure, driving critical sales through the Black Friday & Christmas season.

Following this campaign Hexgears has continued their work with Hotslicer Media, expanding into influencers of 5+ different games.